Participants of previous AI Agent Builder Academy programmes include senior leaders from
A 4-week programme for marketing leaders and their teams. Learn by building, and leave with real, working agents running on your own campaigns.
Started Monday 14 September 2026
Starts Monday 2 November 2026 · 20 of 30 seats left
Now enrollingA live group session every week: a marketing use case built live, Show & Tell, and Q&A with the room.
Thirty minutes a week with Ali, on your own strategy or whatever you are building that week.
Thirty companies a cohort. You build alongside other marketing teams and see what they ship.
12 recorded videos across the four weeks, yours to watch in your own time and to keep after the programme ends.
You will learn from two people who have been in your seat, running marketing teams with real targets. Every workshop and every 1-1, you learn from us directly.
Step out of the chatbot. Understand what agents really are, and what they can do.
Your Marketing Brain and a live website
Connect AI to your existing tools and put repetitive tasks on autopilot.
Single agents running a repetitive weekly task
Turn single agents into a team that runs a whole workflow.
A team of agents running a full marketing workflow
Build a quality loop that keeps your agents continuously improving.
Agents you can trust to run without you watching
For any questions or advice. Bring your team. Some weeks we theme it around a specific marketing topic.
A second window mid-week, to go deeper on one area before Friday.
Time with Ali or Seb to talk through your own strategy or implementation.
Recap what we learnt this week, Show & Tell, and Q&A before the next videos drop.
New learning, a marketing use case built live, plus homework to build real things.
Total time commitment: 3 hours per week + homework
You build alongside other marketing teams, see what they ship, and finish with agents running on your own campaigns.
From participants in the Founder & CEO edition, taught by Seb, who co-hosts this programme with Ali.
What sets High Intent Labs apart is its focus on application rather than theory. I’ve found it invaluable to build and experiment with tools and workflows that are directly relevant to the challenges and opportunities I face every day.
I’ve also benefited greatly from the calibre of the cohort. Learning alongside other senior operators and executives, and seeing how they’re applying AI in their organisations, has been both insightful and a constant source of inspiration.
Three months ago, I knew nothing about AI and nothing about coding. Seb opened the whole thing up for me and showed me what it can really do.
He taught me how to code, how to create, how to build things that run on their own. Now I run my business more efficiently, and I have built my own bots that do work for me and report back. I have gone from knowing nothing to probably knowing more than most.
I could not recommend this course more. It will not just teach you about AI; it will teach you how to program, how to become a vibe coder, and how to create your own tools. This is the moment to lean into it, and this is the perfect way to do it.
I strongly recommend the AI Agent Builder Academy. Not only because you learn tons of things in a very short period of time, not only because Seb is an amazing coach — but also because he gives you the passion to push your limits when it comes to AI. So that you just won’t stop using it after listening to him!
And as a bonus, you also get to meet super cool other people attending the course. 5 stars 🌟
This program really helped me accelerate my understanding of AI agents. Being in a group with other founders deploying real agents was inspiring and motivated me to push further.
Seeing all the use cases and automations that others were building gave me new ideas.
I highly recommend this program to anyone serious about AI. Go for it!
The course with Seb was an exceptional experience. Not only because he gave a very honest and comprehensive overview of everything that’s going on in the AI space, but especially because of the great people he brings together and the mind-blowing range of ideas such a group produces.
Thank you for the valuable exchange, the new network and the motivating push to really build everything that comes to my mind.
First time I do a live group training program and it was amazing. I now have my whole operations team learning how to use Claude Code to deploy agents and automate workflows without consuming precious engineering resources.
This is powerful and critical — everyone needs to learn how to do this if you don’t want to be left behind. Thanks Seb, keep up the good work.
Seb’s AI training does something rare — it opens up multiple doors in how you think. He doesn’t just show you the tooling, he showcases what’s actually possible right now with the platforms in front of us, and gets you genuinely excited about it.
What stood out for me is how it helps you take those first, second and third steps yourself — not building basic things, but starting to think properly about AI workflows and agents, and how you’d build them.
If you’re a senior operator or leader who wants a quick but deep grasp of what’s out there and what’s possible, and you want to figure out how to lead from the front and work with your teams in this new era, Seb’s a brilliant person to do it with.
Seb has spent a huge amount of time curating and crafting the best nuggets in the AI space into this program to help you get further faster than trying to go it alone, as a result this program has been the best four weeks I’ve invested in this year.
I came in trying to make sense of agentic AI and I left with my own agents shipped, a couple of internal AI tools running, and a network of other scale-up teams I can speak with. The peer group is a very valuable part of the experience.
As the CPO of a PE backed business and juggling a busy family life, it’s not always easy to find time to explore new topics. I’d recommend the AI Agent Builder Academy to busy professionals who know AI is critical, but don’t know where to start.
Seb teaches in a clear and structured way and you’ll learn a lot from the others too. I’m now using Claude Code to build my own dashboards and automate reporting tasks which saves a ton of time. I’m very excited to bring more AI into my team!
It works best for marketers who can commit 3 hours a week plus homework, and would rather build than read.
November intake · starts Mon 2 Nov 2026 · capped at 30 seats.
£3,900
+ VAT
The marketing leader signs up and brings up to 3 team members onto the course.
£1,900
+ VAT
One seat, with dedicated coaching to build agents around your own workflows.
£1,000
+ VAT
One seat on the course, learning and building alongside the group.
All three plans run in the same November cohort. £300 holds your seat, with the balance due before the course starts.
More questions? Email Ali any time.
The November cohort is capped at 30 seats, 20 left. £300 today holds your place, and the balance is due before the course starts.
