A 4-week programme for non-technical CEOs, founders and heads of function who want to learn how to deploy AI agents into their companies to automate real workflows.
Sold out · 21 participants
Sold out · 37 participants
Sold out · 57 participants
Starts Monday 2 November 2026
Now enrolling“Everyone needs to learn this if you don’t want to be left behind.”
James Kirimy · Founder/CEO, Doorfeed
1-hour workshop, every week. Learn how to deploy AI agents, showcase what you’ve built, and see what other operators are working on.
Each week, 30 minutes private coaching session with Seb. Use the time to review your strategy or get hands-on help building agents.
Each intake is a small, capped cohort of senior operators. Build a network of founders, CEOs and heads of function you can learn from — long after the programme ends.
Receive accreditation if you finish the coursework. A credential to showcase your expertise and improve your career prospects.
For 15 years I ran growth teams at scale — CMO of Checkatrade, Super Payments and CarNext (Cinch), and led Trainline’s global customer acquisition team. Now I run the AI Agent Builder Academy, where I’ve taught founders and senior leaders across the US, UK, France, Spain, the Netherlands, Germany and the UAE.
Here’s what most teams haven’t realised yet: until early 2026, building AI agents was developer territory. Then tools like Claude Code and Codex got good enough that non-developers — people like you and me — can now build agents that do real work.
That changes everything. Everyone on your team could be building agents that take the repetitive work off their plates — every function moving twice as fast. In four weeks, I’ll teach you to build them yourself. And it will change more than your productivity: it will change how you think about work.
I’m confident the Academy is the highest-ROI decision you’ll make this year. Right now, this is still an edge. Get it before everyone else catches on.
Every workshop and every 1-1, you learn from me directly.
Each week you design, build and ship something real against your own work — shared in a weekly “Show & Tell”.
Step out of the chatbot. Understand what agents really are, and what they can do.
A live website, designed, built and published by you
Connect AI to your existing tools and put repetitive tasks on autopilot.
Agents that complete a repetitive weekly task — automated and running
Turn single agents into a team of self-improving AI agents that collaborate to tackle a complex workflow.
Your team of live AI agents that collaborate to achieve a complex task
Take your agents off your laptop and let them run on their own, 24/7.
Your AI “second brain” and Chief of Staff, set up
A collection agent pulls the deal data from email and CRM. An extraction agent lifts the numbers out of Excel. An analysis agent scores the opportunity against the fund’s investment criteria. A quality control agent checks the whole thing for coherence.
Every opportunity gets a full memo, not just the ones there was time for.
A research agent scrapes news, projects and hiring by sector. A checker agent validates the findings. A contact agent pulls decision-maker emails and phone numbers. The BD team gets a colour-coded email.
The BD team starts the day with a list of leads that have been researched and prioritised.
It works out the optimal posting times, spell-checks the copy, and reconciles what actually went out against what was scheduled.
20 to 30 tasks a day, at 20 minutes each, off the team’s plate.
One conversational interface over the client portal, automated budgets, call sheets, delivery reports and risk assessments. Plus an agent that emails out the day’s CRM actions, colour-coded by priority.
Budgets, call sheets and delivery reports answer in one place, not five.
A QA agent browses the live customer inbox, scrolls every conversation and returns a prioritised report of what is unactioned and what is overdue.
Nothing overdue goes unseen.
A triage agent tags every support ticket and tracks daily and weekly volume against the prior month’s 7-day average. When volume moves, it drills into the tickets to find the broken retailer behind it.
Spikes in support tickets can be tied back to a root cause.
A monthly strategy agent reads the competitive data and past performance and sets the direction, then hands off to CRM, paid and organic coordinator agents, each running its own researcher, copywriter, image creator and editor agents.
A month of campaigns briefed, written and reviewed, without adding a person.
A research agent finds the partner, a contact agent finds the owner, a context agent gathers the background, a fact-checking agent confirms the organisation still exists and the person is still in the role, and a drafting agent writes the email into drafts.
Hundreds of prospects, researched, prioritised and the outbound draft written.
A tracking agent checks competitor booking sites through the day and builds a heatmap of when they are busy and when they are not, refreshed every couple of hours.
A real-time view of your competitors’ demand.
A reporting agent runs on top of Snowflake every morning, covering sends, opens and clicks. It flags spikes and drops with the cause attached, and checks Slack for known outages before it calls something a problem.
Two hours of morning analysis, back every day, as a red-amber-green scan.
Drop in with whatever you are stuck on. Bring your team.
A second window mid-week, to go deeper on one area or unblock something before Friday.
Private time with Seb to review your strategy or get hands-on help building.
The week’s workshop: build together, Show & Tell what you shipped, then Q&A.
The next module lands, ready to watch in your own time before Monday.
Total time commitment: 3 hours per week + homework
You build alongside other senior operators, show what you shipped each week, and finish with agents running in your own business.
What sets High Intent Labs apart is its focus on application rather than theory. I’ve found it invaluable to build and experiment with tools and workflows that are directly relevant to the challenges and opportunities I face every day.
I’ve also benefited greatly from the calibre of the cohort. Learning alongside other senior operators and executives, and seeing how they’re applying AI in their organisations, has been both insightful and a constant source of inspiration.
Three months ago, I knew nothing about AI and nothing about coding. Seb opened the whole thing up for me and showed me what it can really do.
He taught me how to code, how to create, how to build things that run on their own. Now I run my business more efficiently, and I have built my own bots that do work for me and report back. I have gone from knowing nothing to probably knowing more than most.
I could not recommend this course more. It will not just teach you about AI; it will teach you how to program, how to become a vibe coder, and how to create your own tools. This is the moment to lean into it, and this is the perfect way to do it.
I strongly recommend the AI Agent Builder Academy. Not only because you learn tons of things in a very short period of time, not only because Seb is an amazing coach — but also because he gives you the passion to push your limits when it comes to AI. So that you just won’t stop using it after listening to him!
And as a bonus, you also get to meet super cool other people attending the course. 5 stars 🌟
This program really helped me accelerate my understanding of AI agents. Being in a group with other founders deploying real agents was inspiring and motivated me to push further.
Seeing all the use cases and automations that others were building gave me new ideas.
I highly recommend this program to anyone serious about AI. Go for it!
The course with Seb was an exceptional experience. Not only because he gave a very honest and comprehensive overview of everything that’s going on in the AI space, but especially because of the great people he brings together and the mind-blowing range of ideas such a group produces.
Thank you for the valuable exchange, the new network and the motivating push to really build everything that comes to my mind.
First time I do a live group training program and it was amazing. I now have my whole operations team learning how to use Claude Code to deploy agents and automate workflows without consuming precious engineering resources.
This is powerful and critical — everyone needs to learn how to do this if you don’t want to be left behind. Thanks Seb, keep up the good work.
Seb’s AI training does something rare — it opens up multiple doors in how you think. He doesn’t just show you the tooling, he showcases what’s actually possible right now with the platforms in front of us, and gets you genuinely excited about it.
What stood out for me is how it helps you take those first, second and third steps yourself — not building basic things, but starting to think properly about AI workflows and agents, and how you’d build them.
If you’re a senior operator or leader who wants a quick but deep grasp of what’s out there and what’s possible, and you want to figure out how to lead from the front and work with your teams in this new era, Seb’s a brilliant person to do it with.
Seb has spent a huge amount of time curating and crafting the best nuggets in the AI space into this program to help you get further faster than trying to go it alone, as a result this program has been the best four weeks I’ve invested in this year.
I came in trying to make sense of agentic AI and I left with my own agents shipped, a couple of internal AI tools running, and a network of other scale-up teams I can speak with. The peer group is a very valuable part of the experience.
As the CPO of a PE backed business and juggling a busy family life, it’s not always easy to find time to explore new topics. I’d recommend the AI Agent Builder Academy to busy professionals who know AI is critical, but don’t know where to start.
Seb teaches in a clear and structured way and you’ll learn a lot from the others too. I’m now using Claude Code to build my own dashboards and automate reporting tasks which saves a ton of time. I’m very excited to bring more AI into my team!
It works best for senior operators who can commit 3 hours a week plus homework, and would rather build than read.
“I came in trying to make sense of agentic AI and I left with my own agents shipped, a couple of internal AI tools running, and a network of other scale-up teams I can speak with.”
Dave Smallwood · Managing Director, Mollie
November intake · starts Mon 2 Nov 2026.
£3,900
+ VAT
One leader signs up and brings up to 3 team members onto the course.
£1,900
+ VAT
One seat, with dedicated coaching to build agents around your own workflows.
£1,000
+ VAT
One seat on the course, learning and building alongside the group.
All three plans run in the same November cohort.
More questions? Book a discovery call.
The May and June cohorts both sold out, and the September cohort is running now with 57 participants. The November cohort is open now, apply early to secure your place.
