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Legal

Privacy Policy

Last updated: 23 August 2026

High Intent Labs is the trading name of Sirius Advisory Group Ltd, a company registered in England and Wales. Company number 09734184. Registered office: Third Floor, 207 Regent Street, London, United Kingdom, W1B 3HH.

This policy explains how we collect, use and protect your personal information when you visit highintentlabs.com.

1. Information we collect

We collect personal information that you voluntarily provide when you submit a form on our website, including:

  • Your first and last name
  • Your email address
  • Your phone number
  • Your company name
  • Your role
  • Any additional information you choose to share

We also collect certain information automatically when you visit: your IP address, browser type, pages visited, time spent on the site, click and scroll behaviour, and anonymised session recordings. This is collected via Microsoft Clarity, our analytics provider. Sensitive inputs such as passwords and form fields are masked by default.

2. How we use your information

We use the information we collect to:

  • Respond to your enquiry and answer your questions about our programmes and services
  • Communicate with you about our services
  • Analyse website usage to improve our site and services

We will not sell, rent or share your personal information with third parties for their marketing purposes.

3. Legal basis for processing

We process your personal data on the basis of:

  • Consent — when you submit a form, you consent to us processing your data for the stated purposes
  • Legitimate interest — to analyse website traffic and improve our services

4. Data storage and security

Form submissions are transmitted via Resend, our email delivery provider, and delivered to our inbox. We do not store your personal data in a separate database. Analytics data is processed by Microsoft Clarity, operated by Microsoft Corporation on Microsoft Azure infrastructure in the United States, and by PostHog, on infrastructure in the European Union. Advertising and conversion measurement data is processed by Google, through Google Ads, and by LinkedIn, through the LinkedIn Insight Tag, both of which process data in the United States. Transfers outside the UK and EEA rely on the UK International Data Transfer Addendum and the Standard Contractual Clauses included in Microsoft’s data protection agreements.

We take reasonable measures to protect your personal information from unauthorised access, loss or misuse.

5. Third-party services

  • Cloudflare — website hosting and CDN
  • Resend — email delivery for form submissions
  • Microsoft Clarity — website analytics and anonymised session recordings, operated by Microsoft and US-hosted
  • PostHog — website analytics, hosted in the European Union
  • Google Ads — advertising and conversion measurement
  • LinkedIn Ads — advertising, conversion measurement and audience matching
  • Stripe — payment processing for programme fees and deposits

Each of these providers has its own privacy policy governing how they handle data.

6. Cookies

We use a small number of cookies. Microsoft Clarity and PostHog each set first-party cookies to understand how visitors use our site, and Clarity uses them to enable anonymised session replay. Google Ads and the LinkedIn Insight Tag set advertising cookies, which let us see whether an advert led to an application and, in LinkedIn’s case, show our adverts to people who have already visited the site. We do not sell your data to anyone.

To opt out of all four, add ?notrack=1 to the end of any page address on this site and load it once. Your choice is stored in your browser and applies until you clear its storage. Blocking cookies in your browser has the same effect.

7. Your rights

Under UK data protection law (UK GDPR), you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing of your data
  • Withdraw your consent at any time

To exercise any of these rights, contact us at contact@highintentlabs.com.

8. Data retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. If you would like us to delete your data, please contact us.

9. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.

10. Contact us

If you have any questions about this policy or how we handle your data, contact us at contact@highintentlabs.com.

Sirius Advisory Group Ltd, Third Floor, 207 Regent Street, London, W1B 3HH.

High Intent Labs London, UK · © 2026 High Intent Labs
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