Privacy Policy

High Intent Labs is the trading name of Sirius Advisory Group Ltd, a company registered in England and Wales.

• Company number: 09734184
• Registered office: Third Floor, 207 Regent Street, London, United Kingdom, W1B 3HH

This privacy policy explains how we collect, use, and protect your personal information when you visit our website at highintentlabs.com.

1. Information we collect

We collect personal information that you voluntarily provide to us when you submit a form on our website, including:

• Your first and last name
• Your email address
• Your phone number
• Your company name
• Your role
• Any additional information you choose to share

We also collect certain information automatically when you visit our website, including your IP address, browser type, pages visited, time spent on the site, click and scroll behaviour, and anonymised session recordings. This is collected via Microsoft Clarity, our analytics provider. Sensitive inputs such as passwords and form fields are masked by default.

2. How we use your information

We use the information we collect to:

• Respond to your enquiry and provide you with tailored product ideas
• Communicate with you about our services
• Analyse website usage to improve our site and services

We will not sell, rent, or share your personal information with third parties for their marketing purposes.

3. Legal basis for processing

We process your personal data on the basis of:

• Consent — when you submit the contact form, you consent to us processing your data for the stated purposes
• Legitimate interest — to analyse website traffic and improve our services

4. Data storage and security

Form submissions are transmitted via Resend (our email delivery provider) and delivered to our inbox. We do not store your personal data in a separate database. Analytics data is processed by Microsoft Clarity, which is operated by Microsoft Corporation and processed on Microsoft Azure infrastructure in the United States. Transfers outside the UK/EEA rely on the UK International Data Transfer Addendum and Standard Contractual Clauses included in Microsoft's data protection agreements.

We take reasonable measures to protect your personal information from unauthorised access, loss, or misuse.

5. Third-party services

We use the following third-party services:

• Cloudflare — website hosting and CDN
• Resend — email delivery for form submissions
• Microsoft Clarity — website analytics and anonymised session recordings (operated by Microsoft, US-hosted)

Each of these providers has their own privacy policy governing how they handle data.

6. Cookies

We use minimal cookies. Microsoft Clarity sets first-party cookies to understand how visitors use our site and to enable anonymised session replay. No advertising or third-party tracking cookies are used.

7. Your rights

Under UK data protection law (UK GDPR), you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing of your data
• Withdraw your consent at any time

To exercise any of these rights, please contact us at contact@highintentlabs.com.

8. Data retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. If you would like us to delete your data, please contact us.

9. Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.

10. Contact us

If you have any questions about this privacy policy or how we handle your data, please contact us:

• Email: contact@highintentlabs.com
• Sirius Advisory Group Ltd, Third Floor, 207 Regent Street, London, W1B 3HH