A 4-week programme for non-technical CEOs, founders and heads of function who want to learn how to deploy AI agents into their companies to automate real workflows.














For 15 years I ran growth teams at scale — CMO of Checkatrade, Super Payments and CarNext (Cinch), and led Trainline's global customer acquisition team. Now I run the AI Agent Builder Academy, where I've taught founders and senior leaders across the US, UK, France, Spain, the Netherlands, Germany and the UAE.
Here's what most teams haven't realised yet: until early 2026, building AI agents was developer territory. Then tools like Claude Code and Codex got good enough that non-developers — people like you and me — can now build agents that do real work.
That changes everything. Everyone on your team could be building agents that take the repetitive work off their plates — every function moving twice as fast. In four weeks, I'll teach you to build them yourself. And it will change more than your productivity: it will change how you think about work.
I'm confident the Academy is the highest-ROI decision you'll make this year. Right now, this is still an edge. Get it before everyone else catches on.
Every workshop and every 1-1, you learn from me directly.
Each week you design, build and ship something real against your own work — shared in a weekly "Show & Tell".
Founders, CEOs and partners across four countries — marketplaces, PropTech, payments, VC, exec search and more. They shipped their agents in the May and June cohorts, and the peer network you join doesn't end when the programme does.
What sets High Intent Labs apart is its focus on application rather than theory. I've found it invaluable to build and experiment with tools and workflows that are directly relevant to the challenges and opportunities I face every day.
I've also benefited greatly from the calibre of the cohort. Learning alongside other senior operators and executives, and seeing how they're applying AI in their organisations, has been both insightful and a constant source of inspiration.
Three months ago, I knew nothing about AI and nothing about coding. Seb opened the whole thing up for me and showed me what it can really do.
He taught me how to code, how to create, how to build things that run on their own. Now I run my business more efficiently, and I have built my own bots that do work for me and report back. I have gone from knowing nothing to probably knowing more than most.
I could not recommend this course more. It will not just teach you about AI; it will teach you how to program, how to become a vibe coder, and how to create your own tools. This is the moment to lean into it, and this is the perfect way to do it.
I strongly recommend the AI Agent Builder Academy. Not only because you learn tons of things in a very short period of time, not only because Seb is an amazing coach — but also because he gives you the passion to push your limits when it comes to AI. So that you just won't stop using it after listening to him!
And as a bonus, you also get to meet super cool other people attending the course. 5 stars 🌟
This program really helped me accelerate my understanding of AI agents. Being in a group with other founders deploying real agents was inspiring and motivated me to push further.
Seeing all the use cases and automations that others were building gave me new ideas. I highly recommend this program to anyone serious about AI. Go for it!
The course with Seb was an exceptional experience. Not only because he gave a very honest and comprehensive overview of everything that's going on in the AI space, but especially because of the great people he brings together and the mind-blowing range of ideas such a group produces.
Thank you for the valuable exchange, the new network and the motivating push to really build everything that comes to my mind.
First time I do a live group training program and it was amazing. I now have my whole operations team learning how to use Claude Code to deploy agents and automate workflows without consuming precious engineering resources.
This is powerful and critical — everyone needs to learn how to do this if you don't want to be left behind. Thanks Seb, keep up the good work.
Seb's AI training does something rare — it opens up multiple doors in how you think. He doesn't just show you the tooling, he showcases what's actually possible right now with the platforms in front of us, and gets you genuinely excited about it.
What stood out for me is how it helps you take those first, second and third steps yourself — not building basic things, but starting to think properly about AI workflows and agents, and how you'd build them.
If you're a senior operator or leader who wants a quick but deep grasp of what's out there and what's possible, and you want to figure out how to lead from the front and work with your teams in this new era, Seb's a brilliant person to do it with.
Seb has spent a huge amount of time curating and crafting the best nuggets in the AI space into this program to help you get further faster than trying to go it alone, as a result this program has been the best four weeks I've invested in this year.
I came in trying to make sense of agentic AI and I left with my own agents shipped, a couple of internal AI tools running, and a network of other scale-up teams I can speak with. The peer group is a very valuable part of the experience.
As the CPO of a PE backed business and juggling a busy family life, it's not always easy to find time to explore new topics. I'd recommend the AI Agent Builder Academy to busy professionals who know AI is critical, but don't know where to start.
Seb teaches in a clear and structured way and you'll learn a lot from the others too. I'm now using Claude Code to build my own dashboards and automate reporting tasks which saves a ton of time. I'm very excited to bring more AI into my team!
Loved this experience! I finally don't feel constantly behind the AI curve. I am able to think of and implement new use cases for my business daily - it's been immensely valuable.
It works best for senior operators who can commit ~5 hours a week and would rather build than read.
Posted on LinkedIn by Alidad Moghaddam, CEO of Blue Light Card ↗
The May and June cohorts both sold out. The September cohort is open now and capped at 40 seats — 15 of 40 seats left, apply early to secure your place.
Apply for the September intake →